Me, an entrepreneur? Never crossed my mind

I wasn’t meant to be an entrepreneur.

Sure, I sold beer to adults at parties and tiny bouquets to my cousin’s neighbors when I was a kid but I never strived to be a #GirlBoss.

Why not? Well, my parents fled El Salvador during the civil war so I grew up with the first-gen mentality to get good grades and get a good job and that that would be enough.

And although I’ve loved writing since I became bilingual, I didn’t think I could make a career out of it. So I played it safe and small, working as a litigation paralegal for almost a decade.

…and hated it. 😬

I studied for the LSAT, took advanced legal classes, and even considered going to grad school knowing in my gut it wasn’t what I wanted.

How’d I get stuck in a career I didn’t like for so long?

I was a little distracted playing the greatest sport in the world all over the country. 🏉

Rugby is one of the great loves of my life and I’m incredibly thankful for what it has given me: memories, adrenaline rushes, and playing on the national and international stage.

Once I found copywriting, I knew that I had to step away from the pitch and focus on growing my business. I had been Melissa the rugby player for so long that I went through an identity crisis (Melissa the copywriter? Who’s she?) but it was one of the best decisions I’ve ever made.

Today, I spend my time working with online entrepreneurs who refuse to play small

“I’ve been getting a 7% CTR on one of my emails and multiple people have responded which is building further trust with my previously unengaged email list. Melissa takes the clutter inside your head and puts it into compelling messaging.”

— Teegan Bartos, Jolt Your Career

“Melissa is an absolute joy to work with! Working together was an extremely smooth and easy collaboration process. I really appreciated how Melissa provided feedback and recommendations not only to our project but on my business as a whole. She’s one of a kind.”

— Feuna Shahbazian

Have we met yet?

I’m Melissa Esmeralda, copywriter, marketing strategist, and semi-retired rugby player.

I know, my name sounds like it’s straight out of a telenovela (any other Jane the Virgin fans here?). I’ve been writing stories since I’ve been able to talk and I love to help passionate CEOs grow their businesses with ethical, science-backed sales copy and strategy that positions you as THE standout expert in your industry.

From track, rugby, and now boxing, I love being a valuable asset to a team. I’m in it for the long haul with you and can’t wait to see where it takes us.

At MEO Marketing Group, we love working with badasses in the online space just like you, who are looking to build their community and increase their conversions without feeling like they’re selling out.

Interested? Select What You Need

  • Sales Pages

    Perfect for launching a proven course, product, or offer (psst...I can write your launch + funnel copy too).

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  • launch copywriter

    Email Marketing

    Perfect for the established entrepreneur looking to intimately know their list + increase their sales.

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  • [FREE] 10 Subject Line Formulas for Attention-Grabbing Emails

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  • Copy Shop

    Perfect for the DIY-er.

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