Generate leads, build a stronger community, and increase sales

The Sprint Retainer

The expert email package for passionate CEOs who want to automate their marketing and quit being the bottleneck

You’ve heard the phrase and the statistic being thrown around: “The gold is in your email list!” “Email marketing has an ROI of 3,000+%!”*

Which is great but…the lack of conversions from your own list has you feeling like you’re in the middle of rush hour traffic already late to an appointment (aka like your head’s about to blow off 💀).

What gives?

You’ve built the successful business. You’ve built the team–who you love, but there’s struggles in the marketing department. I.e. instead of focusing on what you’re best at, you’re left working longer hours rewriting or creating marketing material from scratch.

You don’t need another cup of coffee to power through this exhaustion. You need a #2 to your #1 (that’s you!) to handle your business’ email marketing and funnel strategy so that you and your team can get back to their zones of genius.

You have the stats to back up your work and are ready to become the standout leader in your industry. Let’s team up and get those right-fit clients on your calendar.

You Don’t Need to Try Another Trendy Strategy to Improve Your Analytics

What you need is an email marketing and funnel strategy expert who intimately gets you, your business, and proactively takes care of your marketing needs. 

Go from…

>> Overwhelming your team with tasks they’re not trained in → working with a pro who’s comfortable being your head of marketing

>> Blending into the crowd → standing OUT with copy that highlights your unique sales edge 

>> Being the bottleneck in your business → increased revenue + time freedom to work on what you’re best at (aka hosting livestreams, creating new products, and the stuff that no one but you can do 😉)

MEO Marketing Group: Helping Service-Based CEOs Sell Out Their Services Through Engaging Email Marketing without the Guesswork

Have we met yet? I’m Melissa, copywriter, marketing strategist, and semi-retired rugby player. I spent nearly a decade litigating hundreds of cases as a paralegal and travelling to national and international tournaments before informally hanging up my boots to start my copy studio, MEO Marketing Group. 

These days you’ll find me in a boxing gym in the AM before I put my FCMO (fractional chief marketing officer meets copywriter) hat on and help entrepreneurs utilize their expertise as a standout expert, even in a crowded industry.

Wondering if we’d be a good fit for your team? Let’s do a quick litmus test:

  • #1: You’re an established  coach, service provider, or online entrepreneur with a track record of overdelivering on your offers

  • #2: You have a small team that you LOVE but is overwhelmed with tasks outside of their expertise 

  • #3: You’re sick of hiring short-term hires that don’t deliver 

  • #4: You want to prioritize a culture of excellence without babysitting

  • #5: You want a highly-converting email list that sells your offers to right-fit clients

Here’s What Past Clients Have to Say About Us:

“I’ve been getting a 7% CTR on one of my emails.”

"Melissa [takes] the clutter inside your head and puts it into compelling messaging. I’m getting great feedback to the email series even from other coaches who are on my email list. Multiple people have responded to emails which is building trust with my previously unengaged list."

— Teegan, Jolt Your Career

“I would 10/10 recommend [MEO Marketing Group] to those who need guidance on their storytelling and their email sequences.”

"I was in a pinch and needed a copywriter fast and Melissa delivered. Great content, listened to my needs and executed flawlessly! I have noticed a higher open rate and retention rate of subscribers (not a lot of unsubscribes). Thank you for everything!”

— Andria, Babe + Bud

“Compelling & persuasive copy that captured our essence & led to a significant impact on our conversion rates.”

“From the very first conversation, Melissa showed a deep understanding of our brand & what we wanted to communicate through our sales page. Working with MEO Marketing Group was an absolute pleasure!”

— Shannon, Scale4U Business Consulting & Fractional Chief Operations Officer

How do we do this? Meet our signature process

Your success didn’t come by accident. You’ve done the hard work, built a community of people who appreciate your expertise, and you just need the right team member to help you bank on that hard-earned success. 

By utilizing our signature framework to map out a strategy that works for you, we can automate your marketing with ethical, science-backed sales copy that connects with your audience and converts.

Your Package Details

  • Quarterly Brief

    This document outlines the proposed strategy for each month including the topic, intention, and date for each email.


    Additionally, I highlight seasonal and proactive opportunities to maximize conversions with bespoke strategy.

  • Monthly Strategy Session

    Once a month, we’ll meet so I can give you an overview of the previous month’s performance and so you can approve the brief.


    This lets you see what’s working, what’s being optimized, and what’s to come.

  • Copy + Automation

    On the 17th of each month, you’ll receive a Google  Doc with 6-8 emails for the following month (which can be split between campaigns!). This includes send date, tagging notes, and multiple subject lines. 


    You’ll have the opportunity to approve the copy before I upload and automate it into your ESP (email service provider i.e. ConvertKit, Klaviyo, etc). No more tedious work for you!

  • List Management

    A clean list = better conversions. This is done with strategic tagging, segmentation, and re-engagement sequences to bump off cold subscribers and keep your biggest fans around. 


    Your ESP and list will be organized, and I will create continuous strategies to grow your list.

  • Analytics Tracking

    Each month, I’ll create an analytics report where I’ll compile the data to make sure we’re hitting our mark & opportunities for improvement.


    This will guide the next month’s strategy and the brief, which I’ll discuss with you during the Strategy Session.

  • BONUS: Research Calls + Surveys

    As a complimentary onboarding bonus, I’ll conduct research calls and ongoing surveys to hone in on your messaging.


    The secret to better messaging lies in having a deep understanding of your audience. All I’ll need is 20 minutes with your fav clients where we’ll have a chill conversation about what makes you so great–and implement it into your strategy.

Your investment: $2,500 per month

(3 month initial commitment)

 Frequently Asked Questions

  • Great question! Marketing is a long-term investment and consistency is key 🔑. It takes time to build value and have enough data to understand which strategies, subject lines, and messaging are working best. Three months is plenty of time to get to know your audience and what draws them to you.

  • I get it--it happens. Re-engagement requires a bit of a different strategy that I'd love to help you with and is completely doable.

  • Yes! As a marketing and funnel strategist I take a look at all of your marketing at a holistic level. If you’re launching a new offer I can help you beta test it, conduct the market research, and write the accompanying pieces of copy (ad, webinar, landing page, sales page, etc). 


    If you only need a sales page now, you can apply here and learn more here.


    Please note that additional work is charged separately based on scope and complexity of work.

  • Super easy! Fill out this application to book your discovery call. Don’t worry, it’s not a sales call–it’s a fun coffee chat where we’ll get to know each other better and decide if we’re a good fit.

  • Yes! My MVP Sales Page Experience is specifically for sales pages and I write launch copy as well. You can fill out this application to book your Funnel Strategy Call so we can talk about the details.