Your Website is Your Biggest Billboard

Prime Your Messaging to Attract More of Who You Want

Your calendar is full. Great, right?

Well yes but…they’re not with the type of projects or people that light you up. This lack of white space to work ON your business has left you feeling guilty despite having a small + mighty team.

You’ve worked out a great system between you, your VA, and OBM, but you’re still spending way too much tweaking and rewriting marketing materials.

You aren’t doing anything wrong. What you’re missing is the marketing expert component that can take you from meh to “These are the type of people I love working with!”

Tell me if this sounds familiar:

  • You’re getting traffic to your website BUT conversions for the offers you want are lower than you’d like (or website traffic is low in general)

  • You’re repeating yourself on sales calls because leads are unclear about your offers

  • You want a website rebrand that reflect your vision and is primed to attract the people you want

As a conversion copywriter for coaches, course creators, and online entrepreneurs, I’ve dedicated hundreds of hours to learning the psychology behind why people buy and what drives them to make purchasing decisions (aka the psychology of selling):

  1. Trust. You can be the best in your field but that won’t matter if you don’t have results to back yourself up. Specific testimonials that speak to the transformation you provide are key to building trust with potential clients. 

  2. Storyselling. Our brains are hardwired to release oxycontin–the feel-good hormone–when we listen to stories. Weaving this with conversion techniques guides readers to make an empowered decision (rather than a coerced one).

  3. Authority. You’re an expert and your copy should reflect that. Using your zone of genius to create content that showcases your deep knowledge lets prospective clients know that you’re the real deal. 


At MEO Marketing Group we synthesize the art of storytelling with science-backed techniques to create copy that connects and converts.

conversion copywriter

Have we met yet? I’m Melissa, conversion copywriter, marketing strategist, and semi-retired rugby player.

I help coaches, digital product creators, and online entrepreneurs increase their impact with copy that highlights their expertise and connects with their audience. Clients love my high-touch, streamlined approach to writing copy that allows me to get a deep understanding of your brand and values. 

A couple of my career highlights include:

  • A client booking a $2.5 million project with the help of his SEO-optimized website

  • Significant increases in conversion rates with ideal clients 

  • Optimized, on-brand copy that emulates their values and personality 

MEO Marketing Group is a copywriting studio dedicated to writing effective, ethical copy that connects with the people you want. From kickoff to offboarding, I’m with you every step of the way as your guide and strategist.

MEO Marketing Group is Trusted by:

Let me introduce you to the Marathon

The website copy package for coaches, digital product creators, and entrepreneurs looking to optimize their brand voice and increase conversions

What’s a Funnel Strategy Call? Glad you asked.

It’s a complimentary structured yet casual call where we’ll talk about your current funnel, goals, and challenges you’re facing. Yes, we go over your entire funnel from website to sale. Why? Because it’s important to have an understanding of your client’s experience so we can optimize it.

There’s no point in changing something without acknowledging how it affects everything else. I’m a strategic partner to your business, meaning that I’m constantly dissecting your funnels and content so we can get the best results.

Here’s what’s on the lineup:

Warmup 

After you sign your contract and payment is made I’ll prep for our Strategy Session by reviewing your onboarding questionnaire responses, sifting through the documents you provided, and organizing research calls with your past clients to get a deeper understanding of why they love working with you.

Kickoff

During our Strategy Session we’ll discuss your onboarding questionnaire, my research findings, and any questions you may have. I’ll create a brief for your approval with an outline of the SEO keywords and proposed direction. Don’t worry, your homework is done–I’ll take over from here. 

Try Time

Once your copy is complete I’ll provide a feedback guide so that we make the most out of the revision process. We have up to two rounds of edits to make sure your copy is on-brand and ready to go. And then we’re done (and if you want to continue working together on a retainer basis we can 100% set that up!

 
conversion copywriter for coaches

“Melissa is an absolutely brilliant copywriting talent. Very professional onboarding process and work collaboration. I actually learned more [about myself] and was reminded about why I started my business and why I wanted to serve [others]. Melissa really captured powerful sales copy with her creative writing, personalized to speak to my clients in a way that was non-generic, capturing my persona with her words.”

— Aaliyah, Bossnetts

Your website is 🔑 to long-term growth. Put a strategy into place so you can continue to scale. 

Here’s everything that’s included with the Marathon website copy package:

  • A customized onboarding questionnaire

  • A website brief to be approved by you

  • A Strategy Session to discuss the questionnaire, your goals, and project

  • Research calls with 3-5 past clients

  • An SEO-optimized website 

  • Up to 2 rounds of edits

Your Investment: $3,000

 Frequently Asked Questions

  • Fill out this application and book your Funnel Strategy Call. Once we decide we’re a good fit ’Ill send you the contract and proposal while I compile your customized onboarding questionnaire.

  • After your contract is signed and payment is made you’ll have a short homework assignment (your only one! Promise 🫡) . In the meantime I’ll be conducting research calls with your favorite past clients and going over my findings with you during our Strategy Call.

    We’ll use that time to clarify any responses from your onboarding questionnaire and review the brief with the proposed direction and strategy. Once it’s approved I’ll start writing your copy. We have up to two rounds of edits to make sure everything is just right.

    After the research phase is complete, it takes me about a week or so to write your website copy.

  • Yes, if you prefer we can split the payment in half with the first half due upon signing the contract and the second half before you receive your first draft.

  • Yes! I also specialize in email marketing. I’d love to write additional copy for you. If you’re interested, let me know on your inquiry form so I can price accordingly. And if you’d like me to upload and automate your new email sequence I can do that too.