Imagine selling your offer with a funnel that works for you

The MVP Sales Page Experience for Coaches, Course Creators, & Online Entrepreneurs

Nope, it’s not too good to be true—and you can achieve it before Netflix hits your bank account again

You started your business out of passion. That passion has blossomed into a successful business yet you feel like you’re drowning. Why the guilt? Well, you’re probably done a few of the following:

  • Worked late into the night, forcing yourself to be more productive when your 🧠 is running on zero

  • Sacrificed your weekends to help your clients and meet deadlines

  • Neglected your family and social life because your to-do list never seems to end

  • Ripped your hair out after going through another sales call that fell through 

  • Know you have a great offer but don’t have the time to craft the right words

You’ve worked your ass off to get to where you are today. Yes you’re successful (not without the highs and lows that come with entrepreneurship though am I right 😵‍💫), but what does it mean to you when you’re overworked and can’t enjoy the rewards? 

You set out to increase your impact with your offer and have helped countless people reach their goals. And yours? To continue growing a business that gives you the freedom to do what you want while still being there for your clients without the overwhelm.

Despite the fact that you’ve created a killer offer, you still haven’t been able to create your sales page (or…it’s not performing how you’d like it to).

You’ve been in business long enough to know what it takes to close a sale and have done all the DIY copy courses and templates. But looking for leads and writing copy to attract them? Yeah…no thanks. You’ve stared at a blank screen more times than you can count knowing that you have ideas buuuuut you can’t translate them into words. Writing isn’t your strong suit. It’s not what you do. Your strengths lie in your offer so why do it yourself? What you need is a sales page and sales copy that are equally as great as your offer–written to your ideal clients so they feel seen.

Create conversions that increase your impact without stressing over the writing or the selling.

launch copywriter for coaches and course creators

Let’s break down some sales page and copywriting myths real quick:

  1. Myth #1 - “A sales page is too long–no one will read it.” This is partially correct. Most people don’t read an entire sales page during their first read through. What gets them to reread and stick around is the carefully constructed conversion copy woven in to keep them around. A great, on-brand sales page will speak to all four types of buyers and speak to them directly. 

  2. Myth #2 - “A copywriter can’t capture my brand voice or will sound too salesy.” As someone who’s always avoided the salespeople in mall kiosks selling hair straighteners (anyone else straighten their hair to death before realizing their natural curls are beautiful?), I can’t stand anyone who’s pushy and doesn’t understand the word no. We sell with empathy here, meaning that we get to know you and your brand on a deeper level to create copy that sounds like you and doesn’t sound like an infomercial. 

  3. Myth #3 - “I can do it myself.” You can! A sales page is long-form conversion copy, meaning that they are roughly 2,500 words or longer. It’s a lot of words for someone who doesn’t love to write or hasn’t had the training and experience that goes into creating a sales page that converts. So yes, you and your team can do it yourselves but honestly…do you really want to?

A done-for-you sales page primed for your offer will do the heavy lifting for you, meaning less sales calls and more time doing the things you love.

“Compelling and persuasive copy that captured our essence and led to a significant impact on our conversion rates. From the very first conversation, Melissa showed a deep understanding of our brand and what we wanted to communicate through our sales page. Working with MEO Marketing Group was an absolute pleasure!”

— Shannon, Scale4U Business Consulting 

MEO Marketing Group is Trusted by:

launch copywriter for course creators

Have we met yet? I’m Melissa, conversion copywriter, marketing strategist, and high-level athlete. I help coaches, course creators, and passionate entrepreneurs sell their offers through copy that converts through connection.

I love getting to know my clients on a personal level because that’s what allows me to create copy that they love. Need some sales copy for your offer or your next launch? I gotchu.

Sit back and relax while I:

→ Dive into you, your brand, and your offer to pinpoint what makes you stand out

→ Conduct research calls for voice of customer research

→ Create a long-form sales page and/or sales emails that convert without sounding salesey

→ Free up your time so you can work on the things you actually love (or watch another episode of Netflix)

Introducing the MVP Sales Page Experience

The exclusive intensive for coaches, course, and digital product creators that want to increase their impact with more connections and conversions

Your sales page is your MVP: it’s always there for you when you need it, does the heavy lifting for you, and is the leader of your team (your sales funnel, that is). You won’t need to hop on endless sales calls when your sales page is converting–meaning you can finally #TreatYoself.

If your current sales page is lacking or you don’t have one at all, you have no idea what opportunities you could be missing out on. Someone out there is looking for you so you can change their life. How are they going to find you if they don’t know you exist?

Here’s what’s on the roster:

Warmup 

After the contract is signed and payment is made, I’ll be prepping for our Kickoff Call by analyzing all the documents provided, diving into your offer, and conducting research calls with your past clients to get a deeper understanding of what makes you and your course unique.

Kickoff

We start our project with a Kickoff Call where we’ll go over your onboarding questionnaire, my research findings, and any questions you may have. Your part of the work is done, and now I can begin assembling your sales page and launch emails (if we’re doing both).  

Try Time

And we’re done! You’ll have up to two rounds of edits so we have plenty of time to get it just right. And if you don’t have a designer for your sales page, I have a list of professionals I recommend.

 
launch copywriter for online entrepreneurs

“Melissa is super efficient and goes above and beyond in making sure that she's thorough. She really listened to me and offered opportunities to improve the offer in ways I hadn't even thought about. [My] copy was SPOT ON and ON TIME. [I] feel more confident in my offer, my pricing, and the value it will bring my clients.”

— Carina, high-performance coach & founder of Ponderlily Paper & Planners

You’re a great fit for the MVP Sales Page Experience if:

  • You want to increase conversions without the overwhelm of writing your own sales page

  • You are launching a tested and proven course, product, or program and want to launch with a bang 💥

  • You have an incredible offer that deserves to be seen by the world

What’s a Funnel Strategy Call? Glad you asked.

This is a little bit different than your standard discovery call. My Funnel Strategy Calls are structured yet casual calls where we’ll talk about your current funnel, goals, and challenges you’re facing. Yes, we go over your entire funnel from top to bottom. Why? Because it’s important to have an understanding of your client’s experience so we can optimize it.

There’s no point in changing something without acknowledging how it affects everything else. I’m a strategic partner to your business, meaning that I’m constantly dissecting your funnels and content so we can get the best results.

“Melissa is an absolute joy to work with! Working together was an extremely smooth and easy collaboration process. I really appreciated how Melissa provided feedback and recommendations not only to our project but on my business as a whole. She's one of a kind. Melissa has played a key role in how my brand will be displayed to my target audience.”

— Feuna Shahbazian

Looking for me? I’m #14 in the black jersey (yeah..the one getting her head smashed 🫣).

launch copywriter

From Rugby Player to Entrepreneur

Rugby’s a rough sport. At 5’3”, I’ve always been a small player and I’ve never liked feeling like I’m at a disadvantage because I want to be a hard hitter. But I never let that stop me from playing. 

Although I’ve taken a lot of beatings (I’ve been stomped on, gotten my hair pulled, torn muscles and ligaments, broken over ten bones, and had one surgery), I’ve taken the lessons rugby has given me and translated them into my business model. You can’t play soft in rugby just like you can’t do anything tentatively in business. You have to give it your best effort and keep getting back up when you fall. 

I’m Melissa, conversion copywriter, marketing strategist, and semi-retired rugby player. My more formal achievements include a national championship, representing the United States in two World Cups, and the opportunity to represent my parents’ home country El Salvador in Olympic qualifiers. 

Like most first-generation Americans, I was reading and writing in Spanish before I started kindergarten where I discovered my love for words. 

My personality and interests are split between two parts: the inquisitive data and strategy-led side that loves everything creative writing and research, and the competitive athlete that loves the gym, running sprints, and playing rugby.

I founded MEO Marketing Group with you in mind. By combining my passions with yours,  I assemble copy that walks like you and talks like you. With my signature 5R framework, I utilize research-driven data and combine it with creative storytelling and sales psychology to help you stand out and bring conversions.

If you’ve ever tried writing your own sales page or sales copy you know it’s not as simple as it sounds. Research calls, research intensives, formatting–with your already endless to-do list, when will you have the time? 

Let’s team up and get it done.  

launch copywriter for coaches
sales page copywriter

Imagine going from…

→ Banging your head against your keyboard because writing for your brand is difficult, despite having a great offer

💥 Working with more clients you love or finally taking a vacation

→ Overwhelming yourself trying to understand what this whole copywriting thing is (sales pages? Sales funnels?? Emails??? 😩)

💥 Not having to worry about any of it because it’s been taken care of and it’s getting you more business 

→ Frantically over-explaining your offer yet again to a potential client that doesn’t bite

💥 Having your offer beautifully crafted and laid out in a way that sounds like you, attracts your ideal client, AND generates sales for you 24/7

And as a Certified Sales Page Copywriter, you know I’ve got your back

See that fancy badge? That’s my certification badge from Sales Page Prep School, THE premier program for copywriters looking to up their sales page game by learning the strategies to writing copy that’s empathetic, engaging, and high-converting. It’s a small, exclusive club and I’m proud to be one of the early members. I’m trained by the best, and strive to highlight you and your offer with my expertise.

Here’s a recap of what the MVP Sales Page Experience includes:

  • A customized voice of customer questionnaire (because you’re an individual, first and foremost)

  • Research calls with 3-5 of your favorite past clients (this is where we get the gold nuggets AI can’t create)

  • A strategic Kickoff Call (where we get to know each other better, discuss strategy and goals, and go over my research findings)

  • One long-form sales page (in your voice and dripping in the benefits and value of your course)

  • A list of designers for your sales page that I trust (so you don’t have to do the work)

  • Up to 2 rounds of edits (so we have plenty of time to get it just right)

  • A week of post-project copy support (send me all your questions and I’ll get you sorted)

Your Investment: $2,750

 FAQs

  • I do! If you feel more comfortable splitting the payment in two, we can do that. The first half is due upon signing the contract and the second half is due by our Kickoff Call date. If you need an additional payment plan option, let me know and we can work something out.

  • Easy—fill out this application to book your Funnel Strategy Call to see if we’re a good fit.

    From there, I’ll send you your contract + proposal and start working on your customized onboarding questionnaire.

  • From you? Not much. Your onboarding questionnaire is your only homework assignment. It’s customized to your project and is designed to highlight your offer.

    Ideally, I like to conduct the research calls before we meet for our Kickoff Call which may take a couple of weeks (I accommodate your clients’ schedules as much as I can so they’re done in the same week). As long as I have all the necessary info, your sales page draft will be ready within a week or so.

  • Yes! From the pre-pre-launch emails to the checkout and last chance emails, social media copy and ads, I write it all. This is priced on a case-by-case basis.

  • Yes, definitely! There are so many service providers that need a great sales page. My approach to writing sales pages allows your personality to shine through while connecting with readers so they can envision the transformation they’ll receive with your program or product.

  • I don’t BUT I do know a handful of talented designers that will take great care of you. I’ll send you my list upon completion of your project.